What is social media Platform Management?
Platform management is social media management, the process of creating and maintaining a strategic online presence. This includes regularly posting content in line with your business’s long and short-range goals/promotions while engaging with others and raising awareness of how your services could be the perfect solution.
Using social media in this way ensures an individualised approach because it allows you to build an audience based on each platform’s tools, features, and demographics to help you choose where and how to promote your amazing work and connect with others in your field.
(Which might see you making some awesome new business buddies along the way that can develop into strong allies of support for your business).
Approaching your social in this way also means you create a strategy for each platform vs using one for all.
Using social media in this way ensures an individualised approach
Because it allows you to build an audience based on each platform’s tools, features, and demographics to help you choose where and how to promote your amazing work and connect with others in your field.
(Which might see you making some awesome new business buddies along the way that can develop into strong allies of support for your business).
Approaching your social in this way also means you create a strategy for each platform vs using one for all.
As a social media manager / creative, it is my job to ensure your content is on-brand, in-line with your business and promotional goals, allows for engagement, and is aligned with your overall objectives.
In addition, your metrics and website traffic are monitored to analyse data, understand what content types, topics or even times perform best, and spot opportunities plus areas for improvement.
So often, when outsourcing, it’s common to hear the words; why can’t I have X number of posts on X platforms for X price?
Sure, you can if you want to, but if so, I’m not the social media creative for you.
Why?
Because I know you will get the strongest results when taking an individualised approach per platform. Unless your primary goal is to simply maintain an online presence.
When mapping strategies, it involves lots of research into each platform, its audience/demographics, your business, industry, current positioning and audience, which forms the meat and bones of what we post, the pillars, the frequency and the content types aligned to the goals and promotions planned for your business.
This also requires a lot more work than if we were posting the same content across the channels.
The approach is tailored and might look like writing a series of blog posts optimised for your website traffic, which repurposes into a series of posts and articles for, say, LinkedIn or Twitter.
Instagram would mean creating reels or highly visual content with a different caption style to hook an audience. Not to mention story designs and an engagement strategy.
Yes, the cost might be higher because it is an individualised approach per platform.
If we look at the different platforms we have as one example, LinkedIn and Twitter are completely different to Instagram and Pinterest.
So if we were using the same strategy, wording and content types (which doesn’t mean we can’t ever cross-post at times), it wouldn’t be the most powerful approach if you’re looking for more than visibility.
You see, it all depends on the goals of your business.
Creating a social media presence tailored to your specific priorities and utilising a couple of platforms where the audience and features best suit your goals can help you better reach them.
Platform management is an important part of any creative’s social media strategy. Regularly posting high-quality strategic content while promoting your work allows you to build an audience and advance your growth.
Rowena Fernando
Would you like to learn more about my platform management services? If so, head on over to my service page and send an inquiry form to see how I may be able to support you.
