5 Social Media Tips to Increase Your Brand Positioning.
Social media is a powerful tool that can help you connect with your target audience and position you against the competition. But with so many platforms and options, it might feel hard knowing where to start.
Here come five social media tips to help you increase customer loyalty and build a strong brand.
1. Be Yourself.
Your followers want to see the real you. We can all question and doubt this aspect, but truly, the magic sauce of your business. (Especially for personal brands), is you!
Don’t be afraid to show some personality. Or try to be someone you’re not – just be yourself!
It helps you build trust and credibility with your audience, which is essential for positioning yourself to stand out online.
Plus, no one on this earth appeals to everyone, so show your differences and let it draw in the ones who share your unique outlook or values.
. Consistency is key on social media. If you’re only posting sporadically, your followers will lose interest quickly.
I know! Mega easy to fall out of the habit, and as an SMM, I know this too well as often clients’ socials come first, but this is bad practice!
Make sure you’re posting regularly – but not too often that you become white noise! – Sticking to a consistent schedule based on your audience’s true pain points will keep them engaged and coming back for more.
3. Share valuable content.
Your social media followers want interesting, informative, and helpful content.
Keep this in mind when creating or sharing on your channels. They won’t hang about for long if it isn’t valuable or worth their time!
Ensure you’re providing content that will truly benefit your followers if you want to increase customer loyalty. How do you do this? Ask them! Polls in groups, on Instagram stories, create market research forms to send to your existing customers to gauge where they are and how you can create content that meets them where they are.
4. Use strong visuals or creative video content.
“A picture is worth a thousand words”, – so make sure your visuals are strong!
Whether it’s photos, infographics, or videos, make sure they’re high-quality and eye-catching.
Doing so will help capture attention and get your message across more effectively than text alone ever could.
5. Engage with your audience.
Allow time to respond to your comments and questions from followers – don’t ignore them!
Showing that you care about their opinion will go a long way in increasing your positioning and increase brand loyalty. Plus, it provides an opportunity to dig a little deeper.
What have they tried relating to their comment? How can you learn more? You can dig to explore the deeper implications of their pain points with compassion and attentiveness. It also shows that you’re responsive, both excellent qualities for any business to have.
If you do all this, you’ll be well on your way to gaining (and keeping!) loyal customers who love your brand!
Rowena
I can help you manage your platforms, provide you with an audit or strategy, and if you've got a burning social media question, you can inquire for a power hour call to dig into your problem.
The world has gone digital, whether we like it or not!
When working with me, you can ensure your approach is strategic and in alignment with you and your brand while being up to date with current platform features, tactics and
yields positive results for your business.
To learn more, I'd love you to check out my services page and send me your inquiry, should you have one.
