Ready to Keyword up your content strategy?
It’s no secret that SEO and social media go hand in hand when it comes to content creation.
For those still stuck in the dark ages, SEO stands for Search Engine Optimisation and is a way to help your website and content become more visible online.
With the rise of Generation Z, we need to ensure our content is optimised for social media platforms like Instagram, TikTok, and even Twitter.
But how do you go about it?
Keywords are words or phrases people use when searching for information online.
To give your content maximum visibility, you should use keywords in your content strategy. This means researching what your target audience is actually looking for within your industry or niche and then using those keywords within your posts.
Traditional SEO is selecting a few keywords that relate to your business.
You search them using SEO keyword tools to find their ranking and positioning, which means how often people search for these words and how competitive they are.
You then create a bunch that are less competitive, add them to your website pages, descriptions, pictures, and include a mix of internal and external links to pages to retain people.
SEO FOR SOCIAL MEDIA IS SIMILAR
SEO for social media adopts a similar principle, but instead of optimising your web pages, you optimise your posts, profile bios and every possible place you can.
How we use platforms and the internet, in general, has shifted.
The way we search topics has changed, according to Later Media’s 2023 predictions “Users are looking for a more exploratory experience with curated takes and personal experiences (think TT storytelling and honest reviews on Reddit). “
Another great way to optimise your content for social media is by utilising hashtags on platforms like Instagram and Twitter.
Hashtags allow users to find relevant content quickly, making them an important part of any successful content strategy.
For 2023 you want to consider this when creating your social strategies – as you would for your website, identify a few keywords for your brand and weave them into your content, bio, and all.
Rowena
I can help you manage your platforms, provide you with an audit or strategy, and if you've got a burning social media question, you can inquire for a power hour call to dig into your problem.
The world has gone digital, whether we like it or not!
When working with me, you can ensure your approach is strategic and in alignment with you and your brand while being up to date with current platform features, tactics and
yields positive results for your business.
To learn more, I'd love you to check out my services page and send me your inquiry, should you have one.
